Tourism gathers speed early in 2024

Following the success of Golden Bridge in Sun World Bà Nà Hills (Đà Nẵng), Kiss Bridge on Phú Quốc Island promises to become a new symbol of tourism in Việt Nam. — VNA Photo

HÀ NỘI — A sudden surge in the number of overseas Vietnamese booking domestic tours and the recovery of international arrivals right since the start of 2024 are among positive signs promising a breakthrough year for the tourism industry.

Đoàn Thị Thanh Trà, Director for marketing and communications of the Saigontourist travel service company, said the number of overseas Vietnamese (OVs) booking services for the Lunar New Year (Tết) holidays via her company had risen “abnormally”.

OVs account for up to 80 per cent of all clients booking pre-Tết tours of Saigontourist and 60 per cent of those booking post-Tết tours, according to Trà.

The firm has never recorded such a large number of OV travellers before, which is even higher than in the pre-pandemic period of 2017-18. Previously, OV clients of Saigontourist were mainly middle- and old-aged persons, but the surge in OV tourists, including many young ones, this year has really surprised the company.

OV tourists often book long tours, at least for five days and even eight to ten days. They prefer cultural and experience tours of the central region (Đà Nẵng, Huế, Hội An) and the northern region (Ninh Bình, Quảng Ninh, northwestern provinces). Most of these tours are package ones with relatively high prices.

Unlike domestic or international visitors, each OV traveller returning to Việt Nam for Tết usually booked at least two tours – one before Tết and another during or after this biggest traditional festival, Trà told the Thanh niên (Young people) newspaper.

“OVs now tend to return to the homeland all year round, not only for Tết. Given this, Saigontourist is developing particular products for this group of holidaymakers,” she added.

Meanwhile, Vietluxtour has also reported good growth in the number of OVs booking Tết tours, according to its communications director Trần Thị Bảo Thu. OV clients of her company are middle-class ones and families using services at four- to five-star resorts.

They tend to just relax and do not have much need for sightseeing. This is a “niche market” that many travel firms are capitalising on amid economic difficulties forcing families to cut spending on holidays.

In addition, the tourism industry has also enjoyed an inflow of international travellers since the start of 2024.

The island city of Phú Quốc, which experienced rather poor performance in 2023, has witnessed a sudden increase in arrivals, especially international ones, since the end of last year. It has welcomed 2,000-2,500 international visitors, over half of whom are from the Republic of Korea, each day on average.

In particular, the debut of Cầu Hôn (Kiss Bridge) and the Sunset Town entertainment complex there amid the festive season warmed up the local tourism atmosphere in late 2023.

As a result, the Mekong Delta province of Kiên Giang, home to Phú Quốc, attracted more than 120,000 arrivals during the 2024 New Year holidays, including over 15,000 foreigners, while the occupancy rate at local tourism accommodation facilities reached 63.2 per cent and tourism revenue hit VNĐ369 billion (over US$15 million), statistics show.

HCM City has also seen a large number of foreigners travelling around on these days. Bến Thành Market, a tourist magnet in this southern economic hub, has recorded many international visitors, mainly Indian, Korean, Japanese, and European ones, coming to its confectionary, coffee, apparel, and fashion accessory shops.

The municipal Tourism Department said the city welcomed more than 46,500 international visitors during the recent New Year holidays, shooting up 86.1 per cent from the 25,000 during the same period of 2023. Particularly, cruise travellers who are high-end tourists from Europe, the US, Australia, and Japan, are growing well.

Last year, 12.6 million international tourists chose Việt Nam as their holiday destination, rising almost 3.5-fold from 2022 and exceeding the initial target.

For 2024, the country targets about 17-18 million international travellers, 110 million domestic ones, and about VNĐ840 trillion in earnings from tourists. In the most ideal condition, if it manages to attract 18 million foreign arrivals, the tourism industry could be said to fully recover to the record level of 2019.

According to Nguyễn Trùng Khánh, Director of the Việt Nam National Authority of Tourism, after nearly two years of taking recovery measures, the tourism industry is now on an upward trend. While many localities have posted strong tourist growth, Việt Nam has won many prestigious international awards, including 19 at the world level and 54 at the Asian level presented by the World Travel Awards.

With the achievements obtained in 2023, 2024 would be the time for Việt Nam’s tourism industry to gain speed to strengthen competitiveness compared to regional rivals, he opined. — VNS