SABECO introduces new product, reinforcing commitment to deliver high-quality offerings to Vietnamese consumers

The Saigon Beer-Alcohol-Beverage Corporation (SABECO) recently launched 333 Pilsner. The new beer offers a distinctive and exceptionally smooth experience for Vietnamese consumers. -— Photo courtesy of SABECO

HCM CITY — The Saigon Beer-Alcohol-Beverage Corporation (SABECO) recently launched 333 Pilsner, underscoring the company’s dedication to continual innovation in providing top-notch products that cater to the evolving preferences of Vietnamese consumers.

During the unveiling event, the company emphasised that the new product offers a distinctive and exceptionally smooth experience for Vietnamese consumers.

Leveraging the expertise of its Vietnamese brewmasters who possess an in-depth grasp of local tastes, SABECO incorporated European technology along with premium imported ingredients to craft a new beer boasting exceptional aroma, flavoUr, and remarkable drinkability.

333 Pilsner marks the first addition to Bia 333’s range – one of the pioneering beer brands of Việt Nam.

Lester Tan, CEO of SABECO, said: “The introduction of 333 Pilsner reinforces our position as one of the leading beer brewers in Vietnam. With the talent and spirit of SABECO’s Vietnamese brewmasters, we will continue to deliver on our commitment to offer high quality products to the market, apply world-class innovation in our operations, and prioritising ethics in the way we conduct our business. By doing all this, we want to reflect our efforts towards sustainable growth while contributing to the progress of the country and embody the spirit of modern Việt Nam.”

333 Pilsner marks the first addition to Bia 333’s range – one of the pioneering beer brands of Viet Nam. — Photo courtesy of SABECO

An outstanding feature of Bia 333 Pilsner lies in the utilisation of hops from the Hallertau region in Bavaria, Germany – the world’s largest hop-growing area. These hops serve as a key premium ingredient in Bia 333 Pilsner, enhancing its refined flavor profile with a subtle bitterness that complements its well-balanced taste.

By combining quality ingredients with European extended cold fermentation technology, 333 Pilsner delivers a lighter and smoother taste that sets it apart from other beers on the market, elevating the overall drinking experience. The innovative process involves fermenting the beer at low temperatures, followed by extended aging at even colder temperatures, which enhance the beer’s natural aroma and ensure a smooth taste, resulting in a bright, clear beer colour.

The new extra smooth 333 Pilsner, with an alcohol content of 4.3 per cent, is presented in two elegant variations: a high-necked green bottle (330ml) and a tall, sleek can, both featuring a modern, premium design that embodies a refreshing character.

As a prominent corporation in Việt Nam, SABECO is committed to success through creating positive impacts and contributing to the country’s development by excelling in business performance, adhering to best industry practices, and fostering talent.

With a brewing legacy of 149 years, SABECO has solidified its position as one of Việt Nam’s key companies. SABECO’s operations encompass 26 breweries and 11 trading subsidiaries, supported by a widespread distribution network comprising hundreds of thousands of retailers nationwide. SABECO’s brand portfolio includes popular beer labels in Việt Nam such as Bia Saigon Lager, Bia Saigon Chill, Bia Saigon Special, Bia Saigon Export, Bia Saigon Gold, and 333.

Committed to investing in business and sustainable development, SABECO continuously strives to drive positive changes that elevate the Vietnamese brand’s presence while contributing to the community and the nation’s positive growth. VNS