Norbreeze Group opens new headquarter for its subsidiary in Asia

Norbreeze’s new office is at Lakeview 3, the critical knot that connects the ‘lifeline’ Mai Chi Tho street with the economic hub in District 1.

The office stands out with the combination of colors, furniture, and Scandinavian-style design to create a second home for all Norbreeze members, with certain key zones, including Town hall, Pomodoro Workstation, Brainstorming, Entertaining Zone, BBQ Garden…

Norbreeze’s representatives on the grand opening. Photo by Norbreeze Group

The event was attended by Ambassador of Denmark in Vietnam His Excellency Nicolai Prytz, Founders of Norbreeze Group, Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg, Vice Chairman of the Board of Directors of Norbreeze Collective Asia, Stig Maasbol as well as the Managing Director of Norbreeze Collective Asia, Nam Huynh.

Founders of Norbreeze Group, Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg, said: “We have come a long way, from where we started in Vietnam in 2016, when we established Norbreeze Vietnam (now Norbreeze Collective Asia) to manage Pandora across Vietnam, Cambodia and Myanmar. The past two years have been far from business as usual. As a team, we have adapted well and fast to the situation and conditions caused by Covid-19. Many things have changed, and a new era has started with many opportunities for Norbreeze Group.”

Anne Trads Juel Sauerberg introduced the new Norbreeze Collective Asia’s name and logo: “Like a tree with leaves, our icon reflects growth and a growth mindset, something which is necessary to succeed in today ever-changing retail scene. This is Norbreeze Collective Asia – this is our future.”

Founders of Norbreeze Group, Anders Peter Juel Sauerberg (R) and Anne Trads Juel Sauerberg. Photo by Norbreeze Group

Norbreeze Group is the company behind the growth of Pandora, a leading global jewelry brand, across Indchina. In Vietnam alone there are 15 direct operated stores and a total of 30 stores across Vietnam and Cambodia, ..

Norbreeze Group’s ambition is to grow sales by 40% YoY, across all of its activities in Vietnam, for the next five years, which means sales will double every two years.

“We entered Vietnam in 2016 and started our journey with renting a few desks at the Danish Consulate to operate our three stores. Our Vietnam journey started with a management team executing on a new mission in 2019 to lift the Pandora Indochina business to new heights. We temporary took over an office at Yoko Building with 12 workstations. In order to facilitate our fast growth and expansion, we moved into W Building with 32 workstations. The Norbreeze House is our 4th office in three years and has a capacity to expand to 100 workstations,” Nam Huynh – Managing Director of Norbreeze Collective Asia, said.

“The opening of a brand new office here in Ho Chi Minh City marks the start of our new exciting journey to execute on Norbreeze Group’s 2030 vision. Our colleagues are the success behind this journey, with your passion, commitment and dedication always following the highest standards,” he stressed.

Nam Huynh, Managing Director of Norbreeze Collective Asia, speaks at the event. Photo by Norbreeze Group

Norbreeze House has five floors that represent core values of Norbreeze Group.

The ground floor (Pride) consists of reception area, townhall, phone booth and 17 workstations. The first floor (Ownership) includes one big meeting room, four work stations designed with Pomodoro style – quiet workspace and 12 workstations. The second floor (Integrity) has meeting room, brainstorming area and 12 workstations. The third floor (Gratitude) stands out with gaming zone, pantry and 5 pomodoro workstations. The rooftop with BBQ garden (One team) is a space for connection and congratulations parties.

A space inside Norbreeze House. Photo by Norbreeze Group

Norbreeze House is testament to the start of Norbreeze Collective Asia’s journey in Vietnam and Indochina to lift Norbreeze Group’s and Pandora’s position to a new level.