World’s largest intimates specialty retailer opens its first store in Việt Nam

HÀ NỘI – Victoria’s Secret, the leading specialty retailer of intimate apparel and beauty products has opened its first flagship store in Hà Nội. 

The store’s official opening on August 2. Photo courtesy of MAP Partners

Located in one of Hà Nội’s most popular shopping destinations, Lotte Mall West Lake, the brand new store is also its first ever in the country.

The store features innovative designs that provide a unique layout as well as streamlined navigation to guide shoppers throughout the space while creating a welcoming and seamless shopping experience.

The new store at Lotte Mall West Lake. Photo courtesy of MAP Partners

The store’s product offerings include Victoria’s Secret’s signature bras, panties and sleepwear across a multitude of collections including Very Sexy, Body by Victoria, T-Shirt and Dream Angels. 

Shoppers can also select from a multitude of Victoria’s Secret accessories as well as beauty and body care products, including their popular fine fragrances, scents and mists.

Victoria’s Secret’s signature bras, panties and sleepwear are available for sale at Lotte Mall West Lake. Photo courtesy of MAP Partners

Included in the store’s offerings is Victoria’s Secret’s best-selling fragrance Bombshell. Victoria’s Secret and PINK’s products are available for shoppers to browse and enjoy. 

Personalised, one-on-one bra fitting appointments will also be available.

Beauty and body care products are on display at the newly-opened Victoria’s Secret store in Hà Nội. Photo courtesy of MAP Partners

Victoria’s Secret & Co is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swimwear, as well as award-winning prestige fragrances and body care.

VS&Co is comprised of market-leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. VNS