The Grand Ho Tram unveils new brand identity ‘Quan Vui’

The Grand Ho Tram, one of the leading integrated complexes in the southern region renowned for its quality in hospitality and entertainment, recently introduced its new logo, inspired by the crane and the concept of Quan Vui (Funny District).

The standout feature of The Grand Ho Tram in recent years has been its resilience amid the challenges posed by the Covid-19 pandemic and disruptions in the supply chain.

Despite the circumstances, the complex has managed to sustain its business operations, actively participating in the government’s efforts to combat the pandemic while retaining its workforce to ensure the continuity of business activities under abnormal conditions.

The Board of Directors of the Grand Ho Tram gather at the Quan Vui launching event on Dec. 3, 2023. Photo courtesy of The Grand Ho Tram

As the economy reopens following the pandemic, The Grand Ho Tram has introduced numerous new services and organized various events, contributing to the overall recovery of the country and supporting the development of tourism in Ba Ria-Vung Tau Province.

Throughout the challenging years, The Grand Ho Tram has committed to ensuring the livelihoods of over 2,000 employees and fulfilling tax obligations to the state. It has persistently endeavored to deliver outstanding experiences to its customers.

A notable testament to this commitment is the introduction of the Ixora Ho Tram by Fusion resort, which boasts 164 apartments and 46 villas with 5-star standards.

This complements the integrated entertainment complex that features the premier Asian golf course, The Bluffs, a network of 18 restaurants and bars, a cinema, an indoor game zone, and three modern spas.

Beach view from the Grand Ho Tram’s Quan Vui complex. Photo courtesy of The Grand Ho Tram

Walt Power, CEO of The Grand Ho Tram, expressed the brand’s vision, saying that it is embarking on an exciting journey with Quan Vui. “Our commitment to Quan Vui is not just about a brand, it’s a pledge to renew and grow. It is where the excitement begins, a place where our guests will find endless joy, reflecting our vision for The Grand Ho Tram.”

Embodying this vision, Power said, Quan Vui is a haven where guests can embrace their true selves, revel in diverse forms of fun, and forge connections in a unique and vibrant environment. It’s a district where everyone is encouraged to express themselves authentically, comfortably participating in age-appropriate and inclusive experiences, he said.

The image of the crane icon welcoming guests right from the entrance of the complex symbolizes the carefree spirit of Quan Vui and also represents the Grand Ho Tram’s commitment to environmental sustainability.

Colorful kite flying will last until the launch event series of Quan Vui ends. Photo courtesy of The Grand Ho Tram

The three key commitments of Quan Vui echo the Grand Ho Tram dedication. They are “fun and freedom,” a pledge to provide guests with rejuvenating experiences that align with the spirit of freedom; “responsible and caring,” a commitment to environmental responsibility, caring for the welfare of the ocean, and protecting endangered sarus cranes; and “always bringing new experiences,” a promise to introduce new, memorable activities, ensuring guests have an exciting and unique visit.

As embarking on this transformative journey, the Grand Ho Tram presented a series of launch events, “VUI Fest,” on Dec. 2 that includes horse race performances, colorful kite flying and the pulsating DJ by the pool party. Each event is crafted to appeal to all age groups.

The horse race performance on the beach is one of the unique experiences at Quan Vui. Photo courtesy of The Grand Ho Tram

In the future, the Grand Ho Tram anticipates a tapestry of excitement and novel experiences.

To kick off year-end festivities, The Grand Ho Tram will host daily lucky draw gift-giving events from Dec. 1–25. This is an opportunity for everyone to join the Quan Vui celebrations.