HCM City stimulates consumption of essential products

Customers buy essential products at big discounts at Dương Đình Nghệ Park in HCM City’s District 11 under the Mobile Sales – Market Stabilisation Programme. — Photo courtesy of MM Mega Market

HCM CITY — Authorities, businesses and retailers in HCM City are organising programmes to promote consumption of essential products and bring quality goods into the market at attractive prices.

Earlier this month the city Department of Industry and Trade, HCM City Women’s Union, HCM City Labour Federation, HCM City Export Processing and Industrial Zones Authority, the People’s Committee of Thủ Đức City and the city’s districts, and MVCPRO Co., Ltd launched the Mobile Sales – Market Stabilisation Programme in the city, which lasts from August 6 to September 15.

Held alternately at 15 locations, including export processing zones, industrial parks and high-tech parks, the programme provides consumers the opportunity to buy products at discounts, some huge.

Many domestic and international brands such as Saigon Co.op, MM Mega Market, Suntory Pepsico Vietnam, Wilmar Marketing CLV, Procter & Gamble Vietnam, and Bình Tây Food JSC are taking part with nearly 500 items in 40 essential groups such as dry foods, spices, confectionery, soft drinks, liquid detergents, fabric softeners, shower gels, shampoos, and toothpastes.

MM Mega Market said it is offering exclusive promotions of up to 90 per cent on several products, including stainless steel spoon sets, food containers, plastic cutting board sets, fans, cereal and fish sauce.

It hoped to join hands with the city Department of Industry and Trade to bring essential goods and goods under the city’s market stabilisation programme to low and middle-income earners.

Saigon Co.op offes discounts of up to 50 per cent on more than 1,000 productshas under the “Nutrition Festival – Back-to-School Energy” programme. — Photo courtesy of Saigon Co.op

In addition to participating in the “Mobile Sales – Market Stabilisation” programme, Saigon Co.op has also implemented the “Nutrition Festival – Back-to-School Energy” programme, offering discounts of up to 50 per cent on more than 1,000 products such as milk and dairy, nutritional supplements, bird’s nest drinks, honey, cakes, candies, and fast foods such as pizzas and sausages at its 800 points of sales, including Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SenseMarket, and Co.opOnline.

Saigon Co.op’s retail chains are also offering discounts of 20-40 per cent on school supplies and uniforms.

Nguyễn Nguyên Phương, the department’s deputy director, said the participation of large businesses and retailers in the Market Stabilisation Programme, especially the “Mobile Sales – Market Stabilisation” programme, enables people to buy quality goods at reasonable prices and helps share the burden faced by low-income families.

Mobile sales at industrial parks and export processing zones and outlying districts under the latter programme have helped workers and residents there access high-quality goods at reasonable prices.

Thanh Dung of Củ Chi District said there are few stores selling books and school supplies in her area, and so the programmes are convenient.

Nguyễn Văn Dũng, vice chairman of the city People’s Committee, said in addition to its key goals, the programme this year also aims to prevent prices from going up in response to recent wage hikes, ensuring they meet the Government’s goal of improving people’s lives.

Speaking at the opening ceremony of the “Mobile Sales – Market Stabilisation” programme in District 4, Nguyễn Thị Mỹ Hạnh, vice chairwoman of the district People’s Committee, said the programme would increase recognition of Vietnamese and price-stabilised goods among consumers, gradually change their habit from cash to cashless payments, and foster the district’s economic growth. — VNS