The 2026 World Cup co-hosts the United States, Mexico and Canada for what will be a super-sized global soccer showcase with more games and travel – and much more beer.
After controversially awarding 2022 host duties to Qatar, a country smaller than the state of Connecticut, soccer’s governing body FIFA is going big in 2026, increasing the number of teams from 32 to 48 with games over three nations and as many time zones.
The last time Mexico (1986) and the United States (1994) hosted a World Cup there were 24 teams.
With 16 cities across the United States, Canada and Mexico staging matches, the logistics will be mind-boggling even before adding in 48 team training bases.
The 2026 tournament will return to its traditional summer window after being played in November and December in Qatar to avoid searing June and July temperatures. Most of the competition will be in the United States, which will see 11 cities from New York to Los Angeles get 60 of the 80 matches, including the quarter-finals, semi-finals and final.
Mexico City, Guadalajara and Monterrey are the Mexico venues with Toronto and Vancouver getting Canadian hosting responsibilities.
While the Qatar World Cup was at times overshadowed by the Gulf state’s treatment of migrant labour and its approach to LGBTQ rights and other restrictive social laws, FIFA chief Gianni Infantino heaped praise on the action on the pitch, describing the group stage as the best ever.
‘Surprises from Asia and Africa’
That tried and tested format of eight groups of four teams, which has kept hundreds of millions of fans enthralled, could be ripped up for 2026 as FIFA considers plans to have 16 groups of three teams in the first phase.
More teams will mean more surprises, like Saudi Arabia beating Argentina in their group opener, says Juergen Klinsmann, who won a World Cup with Germany and later coached the U.S. men’s national team.
“We are going to see more surprises coming from Africa and Asia in the (2026) tournament,” Klinsmann, the head of FIFA’s technical group, told reporters in Qatar.
The 32-team World Cup in Qatar has a total of 64 matches, completed in 29 days, and, for now, the 2026 finals will be 80 games over 32 days.
With four-team groups, there would be 104 matches, requiring at least an extra week.
More matches, however, would mean more television rights money and, as the World Cup brings in some 90% of FIFA’s revenue, its leaders will be tempted.
The World Cup in Qatar has earned $7.5 billion in rights and sponsorship revenue, one billion more than the 2018 finals in Russia, FIFA said last month.
One sponsor almost certainly looking forward to 2026 is Budweiser, the official beer of the World Cup, who had the taps at stadiums turned off by Qatari officials just days before the start.
The first World Cup held in a conservative Muslim country with strict controls on alcohol, it was a challenge to find beer or alcohol in Qatar and when you did it was expensive.
But in 2026 the taps will be flowing at 20 stadiums along with fan zones packed with thirsty supporters.
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