Vietnam entertainment software VieON launches global version

The global version of VieON, a part of the DatVietVAC Group Holdings entertainment media technology ecosystem, was unveiled in early 2024, offering loads of benefits.

Its mission is to both satisfy the entertainment requirements of Vietnamese nationals residing overseas and promote Vietnamese cultural values globally.

The VieON application can now be accessed from 23 countries around the world. Photo courtesy of VieON

Prior to the global version’s release, VieON was available in 23 countries. Many Vietnamese living abroad pay a monthly subscription to access the service daily, enjoy its entertainment in their native language.

Huynh Long Thuy, Deputy General Director of DatVietVAC Digital Ventures, said that VieON aims to reach 30 countries in the first year of the global version launch, 50,000 subscribers from international markets, and offer 15,000 hours with 80% pure Vietnamese content.

“North America, home to almost 2 million Vietnamese expatriates, will be a key market”, Thuy added.

Along with promoting Vietnamese art and culture, VieON aims to reconnect Vietnamese expatriates with their cultural heritage, particularly the younger generation of immigrants.

VieON aims to be the first choice for Vietnamese living abroad who are looking to consume Vietnamese cultural and entertainment content. Photo courtesy of VieON

Huynh also hopes to see a significant increase in the availability of Vietnamese digital content so that Vietnamese expatriates can access and cherish artwork, films, music, and other resources derived from their homeland’s culture.

“I anticipate that VieON Global will gain Vietnamese culture the attention, recognition, and appreciation it deserves on an international scale. At the same time, I envision that introducing Vietnamese digital content products to the global value chain will bring economic benefits to the Vietnamese creative industry, contributing to its development and creating many opportunities for film producers and those working in the arts field,” Huynh said.

As reported by YouNet Media, VieON consistently stood in the top 10 most talked-about online movie and entertainment applications on Vietnamese social networks for the four months leading up to the end of the year (July–October, 2023).

The Vietnamese platform placed second in July 2023, then closed the distance and swiftly “usurped” Netflix to claim its top spot in August.

To maintain and develop Vietnamese cultural values, VieON focuses on producing and broadcasting original content (VieON Originals) that is purely Vietnamese with market-leading quality, such as “Rap Viet” Season 3 (14.5 billion views); “The Masked Singer Vietnam” Season 2 (2 billion views); “2 Days 1 Night Vietnam” (7 billion views); “I Love My Country” (2.4 billion views); “The Wang’s Family” (2 billion views); “Liver or Die” (1.6 billion views); “My Children, My Dream” (600 million views); “She, Who Rules” (400 million views); “The Flower of Queen” (480 million views); and “Before We Get Married” (450 million views).

Specifically, VieON and Vie Channel collaborated to provide viewers with a multi-platform experience.

In addition to content on television and social networks, “The Masked Singer Vietnam” and “Rap Viet “also made their mark with offline activities, gathering 20,000 audiences.

“Rap Viet”, one of the most popular music programs in Vietnam. Photo courtesy of VieON

After more than 3 years of launch, VieON has continuously won a series of awards, including: Asian Technology Excellence Awards 2021-2022 (Asian Technology Excellence Awards), Inspirational Brand at APEA 2022, Vietnam Digital Transformation 2022, and Make in Vietnam 2022.

The Vietnamese movie “My Children, My Dream” won the categories “Most Popular Vietnamese Network Movie” at DAN Movie-TV Picks 2022 (DMTP 2022) and “Most Favorite TV Movie” at the 28th Mai Vang.

52 million devices utilize the app, which has been downloaded more than any other Vietnamese application on the App Store (iOS and Android) and has statewide coverage.

There was a steady increase in the monthly active users (MAU). The movie “Before We Get Married” was released on the platform early on Nov. 11 and has drawn a lot of users.

“Fly Together, Fly…” is available on VieON from Jan. 24, 2024. Photo courtesy of VieON

In 2024, VieON is still pushing for the creation and distribution of authentic Vietnamese-only content, including director Phan Dang Di’s TV Series “Fly Together, Fly…”; director Nham Minh Hien’s “Jangbori is Here”; and director Nguyen Hoang Anh’s “Secret Love.”

Watch Vietnamese entertainment programs on VieON Global by subscribing to the VieON Global package for $4.99 a month here