Thailand eyes $94B in tourism revenue in 2025

Minister of Tourism and Sports Sermsak Pongpanit said that the country will focus on upgrading the tourism supply chain to better accommodate tourists, while enhancing sustainability standards and attractive destinations to draw tourists.

Since July 15, Thailand has officially waived visas for citizens from 93 countries and territories, allowing them to stay up to 60 days without a visa. In addition, Thailand also allows citizens from 31 other countries and territories to be granted visas at border gates.

TAT Governor Thapanee Kiatphaibool said that as the visa exemption policy boosts tourism, TAT will continue to push for increased seat capacity in Thailand by increasing flights on current routes and adding new routes for both regular and charter flights. It will promote “Hidden Gem Cities” and “Thai Charms” that align with tourists’ needs and preferences in international markets.

She said that in 2025, TAT will celebrate the 50th anniversary of Thailand-China relations with various activities such as offering special incentives to Chinese tourists and inviting world-renowned influencers and celebrities to Thailand.

With 3.58 million Chinese tourist arrivals, China has become the largest source of tourists for Thailand so far this year.

According to the Ministry of Tourism and Sports, the country has attracted over 18.2 million foreign tourists since the start of 2024. It plans to receive 36.7 million foreign visitors this year.

In pre-pandemic 2019, Thailand welcomed a record of 39.9 million foreign arrivals, generating 1.91 trillion THB in revenue. Tourism, the key economic growth driver, accounts for about 12% of the country’s GDP.