Thailand aims to attract over 40 million travelers next year

According to TAT board chairwoman Natthriya Thaweevong, the move is in line with the Thai government’s ambitious announcement to promote Thailand as a grand tourism destination.

The authority’s strategies include drawing big events to the country and offering tour packages designed to meet each traveler’s preferences, such as the elderly and medical tourists.

Natthriya noted that tourists’ preferences have changed in the post-Covid era, but the tourism sector still can generate revenue for the country immediately.

She affirmed that Thailand can attract up to 39 million foreign arrivals in 2024, and earn 3 trillion baht in tourism revenue as planned, partly thanks to major tourism events at the end of the year.

TAT governor Thapanee Kiatphaibool said the authority aims to boost tourism revenue growth from 3 trillion baht this year to 3.4 trillion baht next year.

She noted that this goal can be achieved by attracting at least 40 million foreign arrivals to Thailand and encouraging 220 million Thai tourists to travel domestically.