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European beer brand Amstel launched in Vietnam

Alexander Koch (R), commercial director of Heineken Vietnam, speaks at the launch of Amstel in Vietnam on October 18, 2018.

Vietnam’s beer market has witnessed the official arrival of premium European beer brand Amstel, the latest addition to Heineken Vietnam’s product portfolio. The launch adds to a long list of brands produced and distributed by Heineken Vietnam, which includes Heineken, Tiger, Larue, BGI and BIVINA, Desperados, Affligem and Strongbow, the …

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