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Read More »India plans tougher ad curbs on liquor makers such as Carlsberg, Diageo, Pernod
India, which bans direct advertising of liquor, is set to announce sweeping rules that will bar even surrogate ads and sponsoring of events, which could force firms such as Carlsberg, Pernod Ricard and Diageo to redraw marketing campaigns. Such “surrogate ads” often get round the ban by ostensibly showing less …
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