Masan builds multinational workforce to drive its ‘Go Global’ strategy

Masan has been recognised once again as among the “Best Companies to Work for in Asia” by HR Asia Magazine. — Photo courtesy of Masan

HCM CITY — With its diverse range of business activities and products consumed worldwide, Masan Group boasts a substantial workforce of nearly 40,000 employees, spanning multiple countries including Việt Nam, the US, Australia and India.

It was honoured at the 2024 HR Asia Awards on August 8 in three categories: for “Best Companies To Work For in Asia,” “Sustainable Workplace Awards” and the “Diversity, Equity, and Inclusion Awards.”

As a recipient in all three award categories, the company has been recognised for its distinction and excellence as a company with a diverse, equitable, inclusive, and sustainable working environment.

To achieve the goal of its “Go Global” strategy to take Vietnamese cuisine to the world, Masan has established a methodical human resource strategy, attracting talent from many countries.

According to Michael Hung Nguyen, its deputy CEO, understanding people in many places and their needs is very necessary for Masan to become a global consumer and retail company.

He pointed out that one of the company’s competitive advantages is the team of talent from home and abroad.

A corner of working space at Masan Group. — Photo courtesy of Masan

This diverse human resource brings perspective, expertise and experience, thereby contributing to the company a series of strategies, ideas and breakthrough solutions.

He analysed the emerging Vietnamese economy, which is fast-growing and dynamic and offers a slew of career opportunities.

“We strive to ensure that our employees feel as comfortable at work as they do at home.

“Fortunately, we have exceptional employees who continue to grow and improve every year.”

Established in 1996, Masan Group has become the country’s leading consumer and retail group with nearly 30 factories and more than 3,600 WinMart, WinMart+ and WiN stores.

Masan Group and its subsidiaries maintain a leading position across various industries.

WinCommerce is the largest retailer in Việt Nam with a presence in 62 provinces and cities and serving 32 million customers a month.

In FMCG business, Masan Consumer’s brands such as Chin-su, Nam Ngư, Tam Thái Tử, Omachi, Kokomi, and several others have consistently been recognised as the fastest growing and most trusted by Vietnamese consumers for a number of years.

Chin-su was found to be the “Golden Brand of the Youth” in a survey by Kantar for the “Ho Chi Minh City Golden Brand 2023.”

The award sought to honour companies that create a positive image, greatly influencing the young generation of consumers.

By the end of 2023 Masan Consumer owned five brands with revenues of over VNĐ2 trillion (US$79.6 million).

WinMart with its new shopping space combined with big promotion programmes has attracted consumers. — Photo courtesy of Masan

In the WinCommerce retail chain, with its network of over 3,600 locations, ensuring timely delivery of thousands of products to stores nationwide is a critical step.

Each year this retail business handles 30 billion order lines, including store demand forecasts.

To address this challenge, WinCommerce has implemented a number of innovations, leveraging AI and machine learning technologies alongside the expertise of seasoned retail professionals. 

In early 2022, Masan established Supra, officially entering the domestic logistics sector with the aim of supporting the group’s ecosystem and helping consumers and partners minimise costs.

Thanks to its methodical strategy, Masan Group has continuously been in the “Top 50 Corporate Sustainability Awards 2024” in Việt Nam given away by Nhịp Cầu Đầu Tư magazine.

This year, it has led listed enterprises, achieving all three categories: E (Sustainable resource management), S (Human resource strategy for sustainable development), and G (Excellent corporate governance). 

In June, Fortune magazine listed Masan among the Top 500 companies in Southeast Asia in 2024 and at the top of the domestic consumer and retail sectors.

Its revenues topped $3.2 billion in 2023. — VNS