Masan builds multinational workforce to drive ‘Go Global’ strategy

Masan Group was honored at the HR Asia Awards 2024 on Aug. 8 in three categories: “Best Companies To Work For In Asia,” “Sustainable Workplace Awards,” and the “Diversity, Equity, and Inclusion (DEI) Awards”.

As the recipient of all three award categories, Masan Group has been recognized for its distinction and excellence as a company with a diverse, equitable, inclusive, and sustainable working environment.

To achieve the goal of “Go Global” strategy, bringing Vietnamese cuisine to the world, Masan has established a methodical human resource strategy, attracting talent from many countries.

According to Michael Hung Nguyen, Deputy CEO of Masan Group, understanding people in many places and their needs is very necessary for Masan to become a global consumer and retail company.

Michael pointed out that one of the group’s competitive advantages is the team of talents from home and abroad.

Working environment at Masan Group. Photo courtesy of Masan Group

This diverse human resource brings perspective, expertise, and experience, thereby contributing to the company a series of strategies, ideas, and breakthrough solutions.

Michael Hung Nguyen analyzed the emerging Vietnamese economy, which is fast-growing, dynamic, and has many career opportunities.

“We strive to ensure that our employees feel as comfortable at work as they do at home. Fortunately, we have exceptional employees who continue to grow and improve every year,” he said.

Established in 1996, Masan Group has become the leading consumer and retail group in the country, with nearly 30 factories and more than 3,600 nationwide stores of WinMart, WinMart+, and WiN.

Inside a WinMart+ store. Photo courtesy of Masan Group

Masan Group and its subsidiaries maintain a leading position across various industries.

For example, WinCommerce is the largest retailer in Vietnam, present in 62 provinces and cities, serving 32 million customers per month.

In FMCG business, Masan Consumer’s brands such as Chin-su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi…

Several of these brands have consistently been recognized as the fastest-growing and most trusted by Vietnamese consumers over consecutive years.

Customers engage with Masan products. Photo courtesy of Masan Group

In addition, Chin-su was honored as the “Golden Brand of the Youth,” according to a survey by Kantar within the framework of “Ho Chi Minh City Golden Brand 2023.”

The award is to honor companies that build a positive image, greatly influencing the young consumer generation.

By the end of 2023, Masan Consumer owns 5 brands with revenue of over VND2 trillion (US$79.6 million).

WinMart’s staff serving consumers. Photo courtesy of MSC

In the WinCommerce retail chain, with a network of over 3,600 locations, ensuring timely delivery of thousands of products to stores nationwide is a critical step. Each year, this retail business handles 30 billion order lines, including store demand forecasts.

To address this challenge, WinCommerce has implemented numerous innovations, leveraging AI and Machine Learning technology alongside the expertise of seasoned retail professionals.

In early 2022, Masan established Supra, officially entering the domestic logistics sector with the aim of supporting the group’s ecosystem and helping consumers and partners minimize costs.

Thanks to its methodical strategy, Masan Group has continuously been in the “Top 50 Corporate Sustainability Awards 2024” in Vietnam, hosted by Nhip Cau Dau Tu magazine.

This year, the group led the listed enterprises, achieving all three categories: E (Sustainable resource management), S (Human resource strategy for sustainable development), and G (Excellent corporate governance).

In June, Fortune magazine listed Masan in the Top 500 leading companies in Southeast Asia in 2024, leading the domestic consumer and retail sectors.

Revenue of the company reached more than US$3.2 billion in 2023.