How effective is elevator media channel

In countries with rapid urbanization, elevator media channels are the preferred choice to promote brands and products.

Vietnam has many apartment complexes, office buildings, and shopping malls, creating opportunities for advertising screen coverage.

Chicilon Media promotes brands using screens in lobbies and inside elevators, showing advertisements continuously during the idle time of elevator users, thus bringing high efficiency.

According to Elevator Media’s research, 98% of people using elevators pay attention to the advertising screens.

On average, each person spends 30 seconds to 2 minutes a day using the elevator, enough to be exposed to these advertising messages.

A 2020 study from Nielsen found that elevator advertising can improve conversion rates by up to 30% compared to other traditional forms of advertising, thanks to its high reach.

According to Nielsen, this channel has the highest brand recall rate, surpassing TV channels, outdoor advertising, and online advertising.

An elevator lobby with Chicilon Media advertising screens installed. Photo courtesy of Chicilon Media

With advantages in terms of reach and attention, the elevator digital media channel has won many international awards in the advertising industry.

In 2022 and 2023, this medium received gold awards for being an effective and innovative media channel at the New York, Busan, and London International Advertising Festivals.

In Vietnam, with the rapid speed of industrial and urban development, the demand for advertising on elevator screens is increasing.

Chicilon Media is currently the company holding the largest share of the elevator media market in Vietnam, commanding 93% of the market.

The company owns a network of more than 40,000 advertising screens across major cities, pioneering in applying technology and creating content to enhance viewers’ experience.

Currently, advertisements managed by Chicilon Media can reach up to 40 million people per day.

To ensure optimal reach and efficiency for partners, Chicilon Media has strict standards for installing screens in high-traffic and high-visibility locations.

It prioritizes placing screens in locations such as the elevator entrance area in the main lobby of the building, and inside the elevator cabins.

These are locations that ensure maximum exposure rates, thereby protecting the interests of advertisers.