HCM City unveils short film series to promote tourism

Tourists visit the Central Post Office, a popular landmark in HCM City. — VNA/VNS Photo

HCM CITY — The HCM City Department of Tourism has launched a short film series to promote its tourism attractions.

A Vibrant Journey showcases its tourism and culinary attractions, cultural heritage, vibrant urban lifestyle, and friendly locals.

Speaking at its launch last week, Nguyễn Thị Ánh Hoa, director of the department, said the city’s tourism development strategy recognises marketing and publicity as a key measure to boost the industry.

The marketing and publicity activities would tap into the perspectives of tourists and seek to enhance their interest in visiting the city, she said.

The film series is expected to offer new experience and perspectives into the city’s history, culture, food, architecture, arts and tourist attractions, and services, she said.

The films feature multiple beauty queens, including the 2022 Miss Intercontinental Lê Nguyễn Bảo Ngọc, first runner-up in the 2012 Miss Vietnam Photogenic Vũ Ngọc Hoàng Anh, and four from 2022: Miss Universe Vietnam Nguyễn Thị Ngọc Châu, Miss World Vietnam Huỳnh Nguyễn Mai Phương, Miss Vietnam Huỳnh Thị Thanh Thuý, and second runner-up in Miss World Vietnam Nguyễn Phương Nhi.

Besides, there are travel bloggers, photographers, key opinion leaders, and actors.

The city received 17.1 million domestic visitors and more than 2.6 million foreign visitors in the first six months of this year.

Tourism revenues were worth VNĐ92 trillion (US$3.58 billion), up 14 per cent year-on-year. — VNS