Fashion brand Couple TX embraces diversity in Valentine’s Day campaign

The video “Love is Love”, a part of Couple TX’s Valentine Day’s campaign 2022, was launched on Feb.10. The four-minute video told true love stories of three couples who overcame prejudices. One is a couple of divorced people, one couple has children before getting married, and one is a same-sex couple. They have one thing in common: they all struggle with social biases and overcome them by staying together, and sharing understanding.

The video “Love is Love” sends a message about the diversity and harmony of love. Photo by Couple TX

The video quickly received positive response from viewers on Couple TX’s fanpage with many comments expressing sympathy and praises for a meaningful message.

The fashion brand posted on its fanpage: “Couple TX believes that every love story is unique and beautiful. We love in different ways, and we should not impose our views on others.”

Well-known for couple’s fashion line, Couple TX used to link love messages with images of young heterosexual couples. The presence of a same-sex couple surprises viewers, showing love in more open way.

Watch the video “Love is Love” at this link.

La Van Trung Hieu, Creative Director of Couple TX, said: “Almost 13 years on the market, it’s time for Couple TX to focus on broader missions and responsibilities. Many preconceptions and prejudices about love and marriage are no longer suitable for modern life. With the “Love is Love” campaign, we want to speak out against these stereotypes and affirm our support for the LGBT community.”

Couple TX used to link love messages with images of young heterosexual couples. Photo by Couple TX

Established in 2009, Couple TX has gradually established a leading position in the couple fashion segment in Vietnam. In recent years, the brand has entered the casual segment. The company has changed its logo, opened a flagship store, launched collaboration collections as part of a new strategy.