Culture Festival 2024 to open in Bình Định

FUN FESTIVAL – The Tinh Hoa (Essence) Bình Định Festival 2024 will open in the central city of Quy Nhơn in Bình Định Province on July 11. The five-day event will promote local culture and tourism. Photo courtesy of Bình Định Department of Culture, Sports and Tourism.

BÌNH ĐỊNH — The five-day Tinh Hoa (Essence) Bình Định Festival 2024 will open in Quy Nhơn City of Bình Định Province on Thursday. 

The event‘s theme is “Bình Định- Khát Vọng Biển” (Bình Định- Sea of Desire), and it aims to promote the province’s culture and tourism. 

It will include a series of cultural and arts programmes featuring hundreds of performers from leading art troupes of Bình Định and other provinces in the central region. 

It will have folk games, artistic performances, and cooking and sports competitions.

Local tourist agencies have been encouraged to offer new eco-tours at reasonable prices for local and foreign visitors. 

A food fair with 50 stalls featuring traditional dishes of Bình Định cooked by local artisans will be included. 

“Through the Tinh Hoa Bình Định Festival 2024, we wanted to promote the image of our people and their culture and lifestyle, and tourism as well,” said Hoàng Duẩn, head of the organising board. 

The organisers, the province’s People’s Committee in co-operation with its partners, will host a special art programme at the opening ceremony at 8pm on Thursday. 

The programme will include street shows of traditional martial arts and dances at Nguyễn Tất Thành Square. These performances will be illuminated with many LED lights.

Bình Định is considered a paradise in Việt Nam’s central region for its many beautiful beaches and islands as well as its cultural and historical sites. 

Its famous tourist sites include Hòn Khô, Eo Gió, Hầm Hô, Phương Mai Sand Dunes, Cù Lao Xanh, and the Chăm tower system. 

Its famous traditional art called bài chòi (folk singing) combines music, poetry, acting, painting and literature.

Art is an important form of culture and recreation within the village community, providing entertainment as well as useful stories on morality, compassion and love for the village and nation.

Bài chòi was officially honoured as an Intangible Cultural Heritage of Humanity by United Nations Educational, Scientific and Cultural Organisation (UNESCO) in 2017. 

Last year, Bình Định attracted more than five million tourists, earning more than VNĐ16.5 trillion (US$666 million), an increase of 25 per cent compared to 2022. 

The province targets 5.5 million visitors and VNĐ18.5 trillion in tourism revenue this year. VNS