Chicilon Media sets high exploitation standards

In order to compete for advertising, many companies install “filler” screens by choosing areas away from elevator doors in the main lobby of the building, freight elevators, or in the basement.

The goal is to increase the number of screens rather than choosing effective ad placements or high viewer engagement.

Chicilon’s screens are installed in locations that ensure the criteria of high efficiency and aestheticappeal. Photo courtesy of Chicilon Media

Chicilon Media, which accounts for 93% of the elevator digital advertising market share in Vietnam, goes against the above-mentioned trend.

A company’s representative said the firm is always steadfast in improving customer experience and sees this as the root of success.

Installing screens in ineffective locations not only affects the advertisement reach rate but also interferes with the daily life and work of residents and office staff.

“Therefore, we have refused requests from building owners to install in similar locations as those of companies in the same industry,” said a Chicilon Media representative.

At the same time, high advertising effectiveness is Chicilon Media’s commitment to customers.

This is demonstrated through the installation of screens in locations with high viewer traffic and reach to ensure the effectiveness of advertising strategies and customers’ return on investment.

“Only by installing screens in locations such as the elevator entrance area in the main lobby of the building and inside the elevator cab can we ensure optimal reach as well as advertising impact, thereby protecting the interests of advertisers,” Chicilon Media representative added.

Advertisements that reach the right target audience is the strength of Chicilon Media’s elevator digital advertising. Photo courtesy of Chicilon Media

The company said it will continue to maintain high standards and strict requirements, committed to bringing top-quality elevator digital media services to the Vietnamese market.

Chicilon Media also further strengthens its leading position by improving service quality and customer experience.

At the same time, the company will also join hands with advertisers, building owners and management committees to promote the healthy, stable, and sustainable development of the market.