Wednesday , December 25 2024

Chicilon Media sales increased by 18% in H1


Chicilon Media achieved a sales target completion rate of 108%, demonstrating an increase of 18.42% compared with the same period last year, according to its report for the first six months of the year.

In the northern market, the company completed 139% of sales targets, showing an increase of 67% over the same period of the previous year.

In the south, the target’s completion rate reached 116%, increasing by 23% over the same period of the previous year. In June, Chicilon Media exceeded its sales target by 24%, displaying an increased of 11.83% over the same period the previous year.

“This achievement is thanks to strong market coverage with quality media resources, outstanding advertising effectiveness, and high professional capacity,” the company representative said.

Advertising screens attract viewers directly. Photo courtesy of Chicilon Media

Advertising screens attract viewers directly. Photo courtesy of Chicilon Media

The representative said that Chicilon Media commits to providing highly effective and influential advertising services through a system of quality digital media resources and a targeted advertising strategy.

With more than 40,000 screens in major cities nationwide, which account for more than 93% of the market share of buildings meeting operating standards, and multi-channel coverage from building elevators, airports, to supermarkets throughout Vietnam, Chicilon Media reaches more than 40 million key consumers every day, ensuring advertising information is regularly transmitted to target customers.

In addition, in the first half of this year, the company said it had added more than 5,000 new advertising devices, achieving a growth rate of 15% and contributing to enhancing market coverage and helping customers have more access to brands.

Chicilon Media affirms that it will not install advertising equipment in ineffective locations, such as areas far from elevator doors in elevator waiting areas, freight elevators, and from the G floor and above.

The company’s installation locations are always intended to ensure that advertising information is conveyed at an effective location to the target audience.

In the future, the company said it would continue to maintain a spirit of innovation, expand market coverage and improve the quality of digital media channels, optimize campaign effectiveness, and further strengthen its leading position in the advertising industry.

“This is to bring effective communication solutions to customers, supporting businesses to achieve more success,” the representative added.

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