Friday , June 21 2024

Castrol unveils refreshed brand to reflect changing needs of customers


Castrol is exploring opportunities to provide solutions and services that will complement its core lubricants business and provide additional value to customers.

The company’s updated logo features a more modern, dynamic, and vibrant design, with a focus on its core strengths and differentiators as Castrol aims to broaden appeal with a more diverse customer base in lubricants, services and solutions

In addition to the refreshed brand identity, Castrol also launched the Castrol Super Mechanic 2023 program with a long-term commitment to accelerating progress for mechanics, customers and business partners in Vietnam.

The newest edition of Castrol Super Mechanic program reflects Castrol’s commitment to promoting advancements and bringing practical value to the Vietnamese mechanic community.

Castrol unveils refreshed brand

New brand identity of Castrol.

Rohit Talwar, Marketing Director of Castrol Vietnam, said: “Castrol Super Mechanic is one of our key initiatives to build a professional Castrol mechanic community in Vietnam, by updating technical knowledge and upgrading customer service skills as well as creating a connection among mechanics to support them with their business.”

Rohit Talwar, marketing director of Castrol Vietnam. Photo by Castrol Vietnam

Rohit Talwar, Marketing Director of Castrol Vietnam. Photo by Castrol Vietnam

For the first time in Vietnam, Castrol has introduced Castrol Zoom mobile application, which primarily serves as a digital platform for mechanics. It provides users with practical technical knowledge from basic to advanced levels and updates on technology changes within the industry. The program aims to attract thousands of mechanics and includes both online activities on Castrol Zoom as well as an offline Castrol Super Mechanic contest, which is organized across cities and provinces nationwide. The highlight of the event will be a Grand Final to celebrate the Top 3 winners.

The Castrol Super Mechanic 2023 program attracts thousands of mechanics across the country. Photo by Castrol Vietnam

The Castrol Super Mechanic 2023 program attracts thousands of mechanics across the country. Photo by Castrol Vietnam

Through the program, Castrol aims to enhance mechanics’ technical knowledge, dedication, skills, and service quality, and then help them achieve their career aspirations.

Castrol awards prizes to top mechanics in Super Mechanic contest.  Photo by Castrol Vietnam

Castrol awards prizes to top mechanics in Super Mechanic contest. Photo by Castrol Vietnam

Castrol is part of the BP group and serves customers and consumers in the automotive, bike, marine, industrial and energy sectors.

The branded products are recognized globally for innovation and high performance through commitment to premium quality and cutting-edge technology.

Castrol has developed lubricants, coolants, and greases that have been at the heart of numerous technological feats on land, air, sea, and in space for over 100 years.

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