Buy2Sell Vietnam opens showroom in Hanoi

The company’s showroom at L1 – D4 01.03, Vincom Mega Mall Times City Hanoi, showcases thousands of products including cosmetics, food, houseware, and appliances, directly imported and distributed by Buy2Sell, from more than 60 countries, such as the United Kingdom, France, the United States, Italy, Switzerland, Australia, South Korea, and Japan.

Vang Online, a high-end imported beverage brand of Buy2Sell, offers an extensive collection of 120 wines and spirits to the largest markets.

Grand opening ceremony of Buy2sell showroom at Vincom Mega Mall Times City. Photo by Buy2sell

Vincom Mega Mall Times City is the busiest shopping center in Vietnam with a chain of shops for high-end fashion, electronics, and furniture brands. It covers an area of more than 230,000 square meters, containing many spaces including a shopping mall, food court, and supermarket.

Buy2sell’s showroom. Photo by Buy2sell

Buy2Sell plans to develop both online platforms and physical chain stores to enhance the customer experience, and will expand to more than 100 stores in luxury shopping centers in Southeast Asia between 2024 – 2030.

The company is a leading B2B e-commerce platform that has specialized in imported goods for the Vietnamese market since 2015, especially new brands that that are new to Vietnam.

It has also invested in luxury chain stores at shopping centers such as Lotte Mart, SC Vivo City Shopping Mall, and an online e-commerce platform, creating a bridge for international brands to access the Vietnamese market.