Building Vietnamese brands to reach the world – an urgent task: experts

Vietnamese rice of Lộc Trời Group is sold at a supermarket in France. Photo tapchicongthuong.vn

HCM CITY — Developing worldwide Vietnamese brands is a desire as well as a difficult problem facing experts, government leaders and businessmen.

Nguyễn Quốc Kỳ, Deputy Director of the HCM City Union of Business Association (HUBA), said that businesses face the urgent task of building global brands, while constantly greening, digitising and connecting deeply in the value chain of the economy.

To have world-class brands, businesses must pay special attention to their business orientation, goals and the core values ​​of the business. As the economic engine of the country, the city has opportunities to build and promote national brands and reach an international level.

Kỳ said that currently the City People’s Committee has many policies to support large businesses in building national and global brands. These policies have been very helpful in building world-class Vietnamese brands.

However, policies to support small and medium-sized enterprises, which account for 90 per cent of all enterprises, are very limited. Accordingly, the city needs to develop support policies appropriate to the scale and orientation of each business model.

Large businesses need supportive policies to build their brands, and small and medium-sized businesses need policies to support large businesses, experts said. VNS