Capgemini: Organizations report a four-fold increase in the deployment of generative AI since 2023

• The vast majority (80%) have increased their year-on-year investment in generative AI
• Three quarters agree it is helping drive revenue and innovation
• Almost all organizations (97%) allow employees to use generative AI in some capacity

SINGAPORE – Media OutReach Newswire – 29 July 2024 – Organizations are rapidly embracing generative AI, spurred by an uptick in investment and the value of this transformative technology. It has permeated across sectors and various functions within organizations, driving a shift in operations and business models. That’s according to the Capgemini Research Institute’s latest report, “Harnessing the value of generative AI 2^nd edition: Use cases across sectors,” which shows the adoption curve has increased with utilization of use cases across the spectrum. For all organizations, there has been a notable rise, with nearly one quarter currently integrating generative AI into some of their locations or functions, an increase from 6% in 2023.
Early adopters have already begun reaping benefits, ranging from improved operational efficiency to enhanced customer experience and increased sales. For example, on average, organizations realized a 6.7% improvement in customer engagement and satisfaction over the past year in the areas in which the technology has been piloted or deployed.
“Generative AI is starting to transform business and organizations are already seeing concrete growth in revenue, whilst also accelerating innovation. As a result, rather than solely focusing on cost optimization, businesses are actively exploring new avenues to leverage its capabilities and drive value creation,” comments Pascal Brier, Chief Innovation Officer at Capgemini and Member of the Group Executive Committee. “As investment increases, the rise of more complex, autonomous AI systems signals a new era of generative AI that could impact the way companies operate. To propel their AI journeys forward, organizations should establish strong data foundations with clear processes to manage siloed data and enable data integration across functions. Trust, transparency, and accountability will continue to play a central role whilst embracing this next frontier of AI that has the potential to deliver significant value over time.”
AI chatbots are evolving to multi-agent systems [1] that are set to accelerate value creation
Almost three quarters of organizations (74%) agree that generative AI is helping them drive revenue and innovation. As AI technology progresses, it will transition from the role of supportive tool to that of independent agent with increased execution capability, allowing organizations to reimagine the way they do business and create greater value from their AI investments. This potential for value creation has contributed to the emergence of multi-agent systems – a quickly evolving technology with potential to drive increased innovation. The report indicates high levels of trust in AI agents for specific tasks such as generating professional emails, coding, and data analysis. However, it also reveals that leaders are conscious of the need to maintain this trust and ethical transparency in its development and deployment.
Increase in generative AI adoption across all domains includes the use of public tools
The acceleration of generative AI over the past 12 months is not limited to a business level, as recent technological developments have made public tools more accessible to non-experts. As a result, while there has been an increase in its adoption, only 3% of organizations have imposed a ban on the use of public generative AI tools in the workplace. Almost all organizations (97%) allow employees to use generative AI in some capacity, with over half enforcing specific guidelines for employees to follow.
Faced with the fast-paced uptake of generative AI, the report notes that organizations should proceed with a sense of responsibility. Clear guardrails to validate decisions made by multi-agent systems are essential to ensure transparency and accountability in operations and to mitigate the future risks that public tools may pose to their organization.
To access the full report: https://www.capgemini.com/insights/research-library/generative-ai-in-organizations-2024/
Methodology
The Capgemini Research Institute surveyed 1,100 executives employed at organizations with more than $1 billion in annual revenue across 14 countries including Australia, Canada, France, Germany, Italy, India, Japan, the Netherlands, Norway, Singapore, Spain, Sweden, the UK, and the US. Organizations operate across 11 sectors; nearly all (96%) of these organizations have started to explore generative AI. The global survey took place in May and June 2024. Executives surveyed are at director-level and above and represent diverse functions.

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Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
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The Capgemini Research Institute is Capgemini’s in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centers in India, Singapore, the United Kingdom and the United States. It was recently ranked #1 in the world for the quality of its research by independent analysts.
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