Bia Saigon supports Vietnam national women’s football team with exclusive sponsorship

The Vietnam National Women’s Football Team after winning the gold medal at the 32nd SEA Games in Cambodia in May 2023. Photo courtesy of Sabeco

It was produced by Viewfinder in collaboration with the Vietnam Football Federation

In a historic moment for Vietnamese football, the women’s football team have achieved remarkable success, winning four consecutive gold medals at the SEA Games.

They also became the first team from Vietnam to qualify for the FIFA World Cup.

Their achievements have inspired sports enthusiasts nationwide and exemplified the resilience, determination, and unwavering spirit of our athletes.

The film is also set to honor and recognize the accomplishments of the team while rallying support for gender equality in Vietnamese sports.

Bennett Neo, general director of Saigon Beer-Alcohol-Beverage Corporation (Sabeco), which own Bia Saigon brand, believes this documentary will reveal the team’s relentless pursuit of their dreams, which has ignited the hopes of an entire country.

“Through this partnership, we proudly reaffirm our commitment to supporting the development of sports talent in Vietnam and showcasing the best of our nation to the world.”

Bennett Neo, general director of Saigon Beer-Alcohol-Beverage Corporation (R), signed a cooperation agreement on the “Vietnam, where are you?” project with Nguyen Quoc Hung, CEO of Viewfinder (L). Photo courtesy of Sabeco

From July 20 to August 20, the women will play in the 2023 World Cup in Australia and New Zealand.

To honor and uplift the spirits of the footballers, Bia Saigon has launched a media campaign featuring various activities, including a 30-second TV commercial carrying the message “We stand by you with millions of others.”

This campaign aims to rally support and love for the team from all football fans, reminding them that, regardless of the outcome, they have already made the nation proud.

Bia Saigon has been consistently contributing to Vietnamese sports as part of its sustainable development strategy.

As the exclusive sponsor in the beer industry of Vietnam’s national football teams, including the men’s, women’s, and U23 teams, the brand has held the prestigious Top Star Partner title since July 2022, reaffirming its commitment to the growth of Vietnamese sports.

Bia Saigon also served as the diamond sponsor and sole sponsor of the doping control program at SEA Games 31 held in Vietnam in May 2022. It is the title sponsor of the Bia Saigon Cup for seven-a-side football from 2022 to 2024.

In 2022, Bia Saigon collaborated with the Ministry of Culture, Sports, and Tourism (MoCST) to launch a joint community initiative called “Vietnam Wins Gold” to mobilize support for the country’s sports teams and athletes at SEA Games 31.

Bia Saigon made a contribution of VND5 billion to support the training and development of athletes, enabling them to achieve international success and showcase the best of Vietnamese sports.

Moreover, Sabeco is partnering with the Ho Chi Minh Communist Youth Union on the Fostering Sports project to support the development of sport talents and promote an active and healthy lifestyle in the community.