Number of Vietnamese sellers on Amazon up 80% over past year

The company did not reveal the exact number, and merely said it was in the “thousands.”

Gijae Seong, director of Amazon Global Selling Vietnam, listed three reasons for the large number of Vietnamese businesses registering to sell on the platform over the past year.

First, they has big potential and a better understanding of how to tie up with Amazon. Second, the process of reviewing new sellers has improved significantly. Third, businesses are more willingly to join the global game.

Between September 2021 and August 2022 Vietnamese sellers, both established companies and newbies, sold nearly 10 million products on Amazon, with the top five being kitchenware, home appliances, apparel, health and personal care products, and home improvement items.

An Phat Holdings, which owns environment-friendly plasticware brand AnEco, said its sales on Amazon in the first seven months of this year rose five times year-on-year, and its total sales for the year would be up by 15-20 times.

Vietnamese sellers shipped their products to 21 markets, including new ones such as Belgium, Sweden and the Middle East, with the biggest one being the U.S.

According to Amazon Global Selling Vietnam, promising product groups for Vietnamese sellers to explore next year include furniture and home décor, and accessories, necessities and gifts.

Furniture has been among their best-selling items for the last two years, Gijae Seong said.

The e-Conomy SEA 2022 report released last week by Google, Temasek and Bain & Company expects Vietnam’s e-commerce market to be worth $14 billion this year matching Malaysia and the Philippines’ but smaller than Indonesia and Thailand’s.

It will grow 37% annually to reach $32 billion by 2025 to become joint second in Southeast Asia with Thailand’s, according to the report.