After a series of operating scandals, Mark Zuckerberg slipped to No. 55 in the most popular CEO rankings in America.
After a series of scandals about user data, Mark Zuckerberg’s reputation is being severely reduced with employees at Facebook. According to Glassdoor’s list of top US CEOs, the position of Facebook’s founder has dropped to No. 55. In 2018, Mark Zuckerberg holds the 16th position in this ranking.
“With Facebook staff, Mark Zuckerberg is no longer Mark Zuckerberg when he was old,” CNBC said.
Facebook employees are losing faith with Mark Zuckerberg
Glassdoor is a reputable website launched in 2008 with the aim of evaluating the working environment, employee response and leadership of US businesses. According to the latest list of 2019, Mark Zuckerberg dropped 39 places in the list of the most popular CEOs chosen by employees in the Employee’s Choice Awards.
This is also the first time Zuckerberg fell out of the top 20 most favorite CEOs since the first time Glassdoor conducted surveys in 2013. Before 2018, Facebook’s “father” always holds a position in the top 10.
At the first poll in 2013, Mark Zuckerberg was the first-place name. In turn the following years, Zuckerberg ranked 10th (2014), Wednesday (2015 and 2016), 10th (2017) before first falling to position 16 in 2018.
It can be said with a series of scandals in the past 18 months, the decline of Facebook employees’ confidence is an inevitable consequence. The biggest catastrophe and start of this nightmare was the violation of Cambridge Analytica data in March 2018.
Facebook’s nightmare started with Cambridge Analytica.
Specifically, in June 2014, a researcher named Aleksandr Kogan developed a human personality test application on Facebook. About 270,000 people have not doubted and installed Kogan’s application on their Facebook accounts.
Kogan then provided a database of 50 million Facebook users to the company of Cambridge Analytica voter profile. This UK data and communication company illegally used the data to create a “psychological graphic” profile of voters.
The scandal was discovered only when Christopher Wylie, a former Cambridge Analytica employee, uncovered the fact that the company had collected data from at least 50 million Facebook users.
According to Wylie, Cambridge Analytica exploited Facebook’s vulnerability to collect millions of accounts. Since then, they have built models to collect all information and capture user psychology. This Cambridge Analytica data source is said to have serious political implications, including Donald Trump’s presidential campaign.
The disclosure of this data has caused Facebook to be fined $ 5 billion by the US Federal Trade Commission (FTC). In addition to the record penalty of FTC, Facebook is also subject to investigation by many organizations, including the US Securities and Exchange Commission (SEC), the Federal Crime Investigation Agency and European law makers.
Mark Zuckerberg appeared at the Capitol during a five-hour questioning session in the US Senate.
“Tsunami” from other scandals has also continuously engulfed Facebook in recent months. In which highlights such cases as election intervention, dissemination of violent content of shootings in New Zealand and fake news.
This has led to a public uprising among Facebook investors. Specifically, many of the shareholders think that the company should hire a CEO to control Zuckerberg’s entire power.
After a year of expiration, Glassdoor’s ranking results show that Facebook employees are losing faith in Zuckerberg.